This is very interesting. Pitchfork recently brought to my attention a marketing campaign by a mystery band who are calling themselves, "iamamiwhoami." As stated by Pitchfork, the production quality is too good for this to be some ammature. Meanwhile speculation as to who it/they are rages. Some say it is Lady Gaga because of the "appearance" of the woman on the video; however this music style is nowhere near Lady Gagas territory unless Trent Reznor is involved in production. A more probable source could be Swedish band, The Knife who have the best aesthetic match to this video. Of course this could also be a brand new group who happen to have the capability to produce videos like these. The videos involve a lot of symbols such as animals and numbers for titles which probably mean something, but for now only speculation as to who the source is.
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Viral Video Mystery: iamamiwhoami